>>1801the issue with shifting all weight to churn reduction is that it can incentivize defensive' strategy over growth. if you only optimize for retention, you might end up servicing low-LTV clients just because they are stable, which eventually kills your margins. ive seen agencies fall into the trap of
becoming a glorified support desk instead of a strategic partner. its much harder to write a case study about preventing a cancellation than it is about scaling an account. how are you measuring if that churn reduction is actually tied to your specific interventions versus just market stabilization?