found this breakdown on how to actually track if employee sharing is working for a brand. instead of just looking at likes, it focuses on measuring
reach and engagement alongside actual business impact. its easy to get lost in vanity metrics but the real goal is proving
measurable roi through these specific kpis. tracking how much ur organic reach expands is definitely the most important part.
it makes reporting to stakeholders way less painful . i always struggled with showing how social shares turn into revenue, so this perspective on tracking impact was helpful. does anyone else focus on anything besides just engagement rates? i feel like we should be looking more at
conversion attribution from employee posts too.
just counting shares is pretty useless without the context of the bottom line
found this here:
https://blog.hootsuite.com/measure-employee-advocacy-success/