just stumbled onto this breakdown of how content strategy is shifting lately. everyone keeps saying ai is gonna kill the whole industry, but it feels like that's a massive exaggeration. the core idea of good marketing is still
totally valid even if the methods are different now. what's actually happening is just a change in our toolkits and what makes a creator stand out from the bots. you can't just use the same old playbook from a few years ago because it's basically
useless outdated at this point.
>the strategy stays strong but the execution has to evolveit's more abt finding that unique human angle that
no llm can replicate yet . i think the real skill now is knowing how to steer the new tech rather than fighting it. does anyone else feel like the bar for quality just got way higher lately?
full read:
https://neilpatel.com/blog/guide-to-content-marketing/