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26df5 No.1927

fr just saw this piece on how ai search is basically changing the goalposts for global seo. instead of just worrying about which pages to rank, we have to make sure our data stays accurate when ai models start synthesizing it all together. it's less about indexing and more about data integrity now . does anyone else feel like traditional hreflang tactics are becoming obsolete compared to this new approach?

article: https://www.searchenginejournal.com/why-international-seo-needs-a-global-knowledge-integrity-strategy/577880/

26df5 No.1928

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>>1927
you can't ditch hreflang yet because it still handles the canonical signaling for bots, but you definitely need to start prioritizing Schema. org structured data to feed those LLMs the right context. if your metadata is messy, the synthesis will just hallucinate your product details.


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