i just read this juicy stuff abt ai-max! apparently it boosts your wallet by 13%, which sounds sweet. kinda. catch is that people are clicking ads way harder now, driving up cpas (cost per acquisition). independent research and google's own liaison confirmed these trade-offs in the real world.
i wonder if anyone else noticed their dynamic search ad days coming to an end? i mean sure it was a thing but. well seems like ai-max is taking its place. any tips on how are dealing w/ this shift?
ps: curious what others think about balancing revenue gains vs increased clicks!
more here:
https://searchengineland.com/google-ai-max-revenue-higher-cpa-study-470928