Whoa! Last month was a wild ride for digital marketing. Here's the lowdown on what went down and my two cents about it all… 1️⃣ Google Discover got smarter, with summaries now being generated by AI instead of humans - that could change things up big time when users start skimming through their daily feed! 2️⃣ ChatGPT dropped a new browser - you know what they say: "if you can't beat 'em, join 'em"… maybe we should give it a try? ♀️ 3️⃣ TikTok finally revealed the secret sauce to their attribution paths. It might be time for us all to rethink our strategies on that platform! 4️⃣ Meta started refining placements, which could mean better targeting and more efficient ad spend in 2026 - yay or nay? Let's see how it turns out.♂️ 5️⃣ Google rolled up some guardrails for AI-written ads - I guess they want to keep things fair, but will this affect our creative freedom in marketing?? 6️⃣ Lastly (and kinda surprisingly), visibility is now less about who publishes the most and more on earning trust across ecosystems. So let's focus even harder on building relationships with customers!
Source:
https://neilpatel.com/blog/digital-marketing-news-roundup-november-2025/