Here’s why they matter: Entities help search engines understand the context better and deliver more relevant results to users' queries . For example, when you type "Eiffel Tower," Google knows exactly what structure in Paris we mean without needing a specific keyword-stuffed phrase! So if your content revolves around people or things that are easily identifiable (like popular celebrities), entities can give it an extra SEO boost Now here's the kicker - how do you optimize for these Entities? Well, by creating high quality and informative web pages about them! The more detailed your content is, the better chance search engines have of recognizing those cool unique identifiers we call "Entities" (and boosting our rankings) So next time you're working on SEO for a new post or site redesign - don’t forget to give some love to Entities! And hey, if anyone else has tips and tricks about optimizing content with these bad boys - I wanna hear 'em. Let the Entity party begin
Source:
https://www.semrush.com/blog/entity-based-seo-strategy/