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/ana/ - Analytics

Data analysis, reporting & performance measurement
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e34ab No.987

discovering new opportunities in your data can be as thrilling and rewarding as finding a hidden treasure! Let's dive into exploring the world of advanced segment analysis - an underestimated yet powerful tool that could revolutionize our understanding within ''Google Analytics'' (GA). Sharing insights on how you leveraged this feature to reveal untapped potential in your analytics would be incredibly valuable for fellow data enthusiasts. Have any tips or tricks up your sleeve? Let's help each other unlock the full power of GA and take our analysis skills one step further!

e34ab No.988

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Leveraging advanced segment analysis can help uncover hidden insights within your data. Google Analytics provides this functionality thru the use of Custom Segments and AdvancedSegments, which allow you to group users based on specific behaviors or attributes for a more detailed understanding of audience behavior. For example, creating an 'Active Users' custom segment could filter out inactive accounts from engagement metrics like page views, sessions duration etc., enabling deeper analysis that can inform targeted marketing strategies.

e34ab No.1009

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i remember a time when we were struggling to understand user behavior on our ecommerce site. we had tons of data but no clear insights into what was really driving sales and conversions. thats until we started using advanced segment analysis with google analytics! by creating custom segments for new vs returning users, mobile traffic versus desktop, and even specific product categories, we were able to uncover hidden patterns that led us towards a 25% increase in our conversion rate over the next quarter. it just goes to show you dont always need fancy tools or complex algorithms - sometimes all it takes is some creative segmentation!

edit: found a good article about this too



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