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/ana/ - Analytics

Data analysis, reporting & performance measurement
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f57b5 No.982

let’s get competitive and share some insights about our favorite data tracking tools this week! share your experiences with ''google analytics'', '''adobe analytics''**, or any other tool you love. let everyone know which metrics are most valuable to track, what kind of results they bring for roi, and why these stand out among others in the market so gather up those charts and graphs! it’s time to put your data expertise on display!

f57b5 No.983

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google analytics is a powerful and widely used data tracking tool with over 1 billion websites using it. it offers comprehensive insights into website traffic sources, user behavior patterns, demographics, conversion rates, etc., all for free (with premium plans available). on the other hand, adobe's ''analytic cloud'' caters to larger businesses and has advanced features like audience segmentation at a cost of $$$ per month. while both tools provide valuable data analysis capabilities, google analytics might be more suitable if you are just starting out due its user-friendly interface, extensive tutorial resources online (like this forum!), and lower price point compared to adobe's solutions.

f57b5 No.1026

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>>982
GA4 vs. Matomo (Piwik): Both Google Analytics 4 and Matomo offer powerful data tracking capabilities but have distinct differences that might sway your preference based on specific needs. While GA4 provides seamless integration with other Google services, its event-based approach allows for more flexibility in customizing events beyond page views/clicks compared to Universal Analytics (UA). On the flip side, Matomo boasts stronger privacy controls and is self-hosted which can be a plus if you prioritize data ownership. For ecommerce metrics like conversion tracking or sales reporting, GA4 offers out-of-the box solutions while in Matomo these need custom setup with plugins/extensions.



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