Hey fellow analytics enthusiasts and SEO gurus out here! Guess what I stumbled upon? A fascinating study by Semrush about the impact of Google’s mysterious (yet powerful) AI Overview feature. They analyzed a whopping 10 million+ keywords to shed some light on which types of queries trigger this bad boy, how it's affecting click-through rates and oh man…which vertical industries are getting hit hardest by its presence! Wanna know what really caught my attention? Turns out that AI Overviews aren’t just a fancy new feature - they actually seem to be shifting the game when it comes to Google search results. So, next time you're curious about how this might affect your SEO strategies or favorite vertical niche…remember our friendly neighborhood (AI) assistant could play an unexpected role! What do y’all think? Have any of ya noticed changes in click-through rates and SERPs since AI Overviews made their debut on Google search results page ? Let's keep the conversation going by sharing insights, questions or even theories about this intriguing development. Here's to staying ahead with analytics!
Source:
https://www.semrush.com/blog/semrush-ai-overviews-study/