analytics peeps. So I've been digging into some data and found a list of essential marketing metrics we should all be tracking next year - or better yet, always keep tabs on… Here are the top twenty: AI visibility, keyword rankings, conversion rate (yeah baby!), customer lifetime value , bounce rates ⬆️ and more. Now I know what you might be thinking - why these specific ones? Well let me tell ya', they're a perfect balance of quantitative metrics that help us measure the effectiveness of our marketing strategies AND qualitatively give insights into user behavior on your site, which can lead to some seriously juicy improvements. So without further ado… Here are twenty KPIs you should be tracking in '26 (and maybe even beyond)! Let's make the most of our data and watch those analytics soar together. What do ya think? Any other metrics we need to add or focus on more closely this year, team?!
Source:
https://www.semrush.com/blog/kpi-marketing/