/ana/ - Analytics

let me dive right in - attribution modeling has been a game-changer for many businesses, offering valuable insights into the customer journey. But is it worth investing time and resources if you don’t have access to advanced analytics tools like ''Google Analytics''? I say yes! By understanding which marketing channels are driving conversions at what stages, we can optimize our strategies better However, some argue that the benefits might not outweigh the costs for smaller businesses or those just starting with digital advertising. What do you think about this topic? Let's share experiences and opinions on attribution modeling!