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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1764938188985.jpg (82.43 KB, 800x600, img_1764938175295_p3txuh32.jpg)

90faf No.900

Last-click attribution model,'' while traditional in digital marketing analytics, is being questioned for its accuracy and fairness towards the entire customer journey. With emerging models like ''Multi-touch'' or '''Data-driven''' ones gaining traction-should we consider a shift? Let's delve into their benefits, challenges & decide what works best to maximize ROI in today’s complex digital marketing landscape!

90faf No.901

File: 1764938311436.jpg (156.18 KB, 1080x720, img_1764938298325_ocki40pf.jpg)

>>900
consider exploring teh multi-touch attribution model. it assigns credit to multiple interactions along a customer's journey instead of solely crediting last click - providing better insights into true campaign impact!


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