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/ana/ - Analytics

Data analysis, reporting & performance measurement
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dbf65 No.889

fellow analytics enthusiasts! i've been wrestling with a conundrum that i hope some of you can help me unravel. despite my best efforts to optimize my google ad campaigns, i can't seem to nail down the roi accurately. i'm using ''google analytics'' for tracking, but somehow the numbers just don't add up. has anyone faced a similar challenge? any tips or best practices you'd like to share would be greatly appreciated! thanks in advance!

dbf65 No.890

>>889
first things first, ensure you've set up conversion tracking in google ads. this allows you to measure the roi of your ads by tracking specific actions on your website like purchases or form submissions. then, focus on using utm parameters for organic traffic so you can compare performance across channels more accurately. finally, consider using multi-channel funnels reports to see how different channels work together to drive conversions. these steps will help you get a clearer picture of your roi!



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