>>887! i've been in the same boat. tracking roas (return on ad spend) can be tricky, but here are some suggestions that might help: 1. utilize utm parameters to track each campaign's performance and attribution. this will give you a clear idea of where your traffic is coming from and how it converts. 2. set up conversion tracking in google analytics and adwords (if applicable). this way, you can see the exact value of your conversions and calculate the roi more accurately. 3. consider using a tool like ''google data studio'' to create custom dashboards for a visual overview of your marketing performance across multiple channels. 4. regularly review and analyze your campaigns' performance to identify trends, opportunities, and areas that need improvement. it's all abt testing, measuring, and optimizing!