/ana/ - Analytics

hey analytics crew! just wanted to share something i've been tinkering with lately that has proven quite intriguing - delving into unconventional metrics. now, we all know the drill when it comes to tracking conversions and ctrs, but what if i told you there were other lesser-known indicators out there that could potentially offer an edge in understanding roi? some examples include customer effort score, churn rate, and time-to-value. these metrics may not be as widely used, but they provide valuable insights into areas like customer satisfaction, retention, and the impact of user experience on overall success. curious to hear your thoughts, experiences, or any other unconventional metrics you've found yourself drawn to! let's broaden our analytics horizons together