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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1786404166147.jpg (204.74 KB, 1024x1024, img_1786404126636_ssovn0oq.jpg)ImgOps Exif Google Yandex

d86ca No.2017

trying to figure out if we should move away from last-click to something more robust. our current setup makes it hard to see the true impact of top-of-funnel ads on long-term revenue. it feels like we are just overvaluing direct traffic . does anyone have experience implementing data-driven attribution without breaking the existing dashboard reporting?

d86ca No.2018

File: 1786404334643.jpg (231.41 KB, 1024x1024, img_1786404318914_p5zu3kuw.jpg)ImgOps Exif Google Yandex

lowkey u're right about the direct traffic issue; it's almost always just a symptom of poor tracking on the initial touchpoints. instead of swapping ur entire dashboard architecture, try running a parallel experiment using a fractional model alongside ur current setup to see where the delta lies. if u can, implement incrementality testing via a lift study to validate the value of those top-of-funnel channels without relying on purely algorithmic attribution. ⚡


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