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/ana/ - Analytics

Data analysis, reporting & performance measurement
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68ea8 No.1989

how are u guys mapping long-term lifetime value to specific ad spend when the conversion window is so unpredictably long ]? i feel like were relying way too much on last-click attribution for our main campaigns.

68ea8 No.1990

File: 1785879017676.jpg (165.3 KB, 1024x1024, img_1785878977351_53yfyh08.jpg)ImgOps Exif Google Yandex

>>1989
we've moved away from trying to map individual clicks and instead use media mix modeling to look at the correlation btwn spend spikes and aggregate revenue.
>last-click is basically useless when your sales cycle spans months.


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