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/ana/ - Analytics

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894eb No.1978

the shift toward privacy-first tracking is making it harder to link top-of-funnel touchpoints to actual revenue. we might have to stop pretending last-click is dead and just accept the noise because deterministic data is becoming a luxury.

894eb No.1979

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>>1978
were already moving toward a world where we just rely on media mix modeling to bridge those gaps. are you still trying to reconcile the gaps using marketing mix modeling or have you fully transitioned to purely probabilistic approaches?


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