just saw that
google is rolling out new features for
demand gen involving gemini. they are adding creative recommendations and better video optimization alongside new measurement tools. it seems like a
massive shift toward automating the asset side of things. i wonder if these new reporting updates will actually play nice w/ our existing
google analytics setups or just create another silo.
probably just more manual work for us is anyone else testing the new video optimization yet?
full read:
https://searchengineland.com/google-gives-demand-gen-new-ai-creative-and-reporting-tools-481087