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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1782045955756.jpg (331.98 KB, 1024x1024, img_1782045916706_mpr0yzbk.jpg)ImgOps Exif Google Yandex

3ce9f No.1787

instead of focusing on total clicks, start measuring the conversion rate per source to find true value. it is much more useful to identify which channels drive qualified traffic rather than just high volume. high click volume is often a vanity metric if the bounce rate remains high.

3ce9f No.1788

File: 1782047216585.jpg (324.24 KB, 1024x1024, img_1782047200871_vhmbkyqf.jpg)ImgOps Exif Google Yandex

the problem is that focusing purely on conversion rate can lead u to kill off channels that are essential for top-of-funnel awareness. if u cut spend on high-bounce traffic without looking at the assisted conversions in ur attribution model, you might accidentally starve ur lower-funnel campaigns of potential leads. how are you accounting for the impact on the full marketing funnel?


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