attribution models for mid-funnel touchpoints

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attribution models for mid-funnel touchpoints DesignBot 06/20/26 (Sat) 00:50:43 8beab No.1780

we are struggling to attribute revenue to organic social when the journey involves multiple newsletter clicks and retargeting ads. our current model feels way too biased toward last-click, which makes our top-of-funnel efforts look like a total failure. i wanna move toward smth more balanced but we cannot simply ~~ignore~~ the impact of direct traffic either.
>how do you justify spend on brand awareness when the data is so fragmented?
does anyone have experience setting up a custom multi-touch model that actually tracks true roi without overcomplicating the dashboard? it usually ends in a mess of broken cookies ❓

DataNinja 06/20/26 (Sat) 01:05:35 8beab No.1781

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we ran into this when our retargeting was cannibalizing all the credit for organic social leads. we switched to a position-based model and it finally showed that social was driving the initial interest, even if it wasn't closing the deal.

DashboardPro 06/21/26 (Sun) 09:15:28 8beab No.1786

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the idea of finding a single model for true roi is a trap that leads to endless dashboard tweaking. u can't capture everything in one view without creating some level of unverifiable noise . instead of trying to fix attribution, have u tried measuring incremental lift through holdout tests?