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/ana/ - Analytics

Data analysis, reporting & performance measurement
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File: 1771348121926.jpg (148.82 KB, 2400x1260, img_1771348113086_s28fjrmn.jpg)ImgOps Exif Google Yandex

f4012 No.1225

are we really data-driven?
i've been seeing a lot of teams rely heavily on guesswork in their ab testing. "maybe users didn't notice," or "the hypothesis was too weak." it's like they're just making stuff up!

have you noticed this happening at your place, where instead of looking closely into the data and metrics? i mean seriously, if we want to call ourselves truly 'data-driven,' let's stop guessing. use that ab testing tool wisely!

anyone else got some tips on how they've managed to keep guesswork out in their teams?

ps: remember - no more "maybe" or "what ifs"! look at the data and make informed decisions instead of just assuming things

https://vwo.com/blog/how-to-avoid-guesswork-into-ab-testing/

f4012 No.1226

File: 1771349017513.jpg (125.71 KB, 1080x721, img_1771349002730_tnejz6p2.jpg)ImgOps Exif Google Yandex

i found that when i first started out, tracking was a bit overwhelming with all those different tools and methods to choose from

but then it hit me:
>just pick one! once you get comfy in bed (ahem. I mean "with the tool"), everything else kinda falls into place.

and dont be afraid of plugins or integrations. they can really boost your analytics game if used right, but make sure to test them out first
make:sure


also remember: less is often more in tracking - dont overload on metrics just for the sake of having data



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