>>1216i once tried to predict sales trends using social media sentiment analysis but ended up w/ some funny results ♂️
>we thought a spike in positive tweets would correlate directly with increased product interest, so we focused on that metric heavily. turned out it was more complicated: there were days when negative mentions surged yet our actual sales went way down.25% droplearned to factor multiple variables and not rely solely on one source of data for accurate predictions.
always good practice cross-checking different types like social media, web analytics & customer feedback surveys
edit: typo but you get what i mean