/ana/ - Analytics

With more and more marketing channels at our disposal, understanding customer journeys has become increasingly complex. Traditional last-click attribution models might not fully capture the intricacies involved - especially when it comes to *longer sales cycles*. Let’s consider Multi-Touch Attribution (MTA) as a potential alternative! MTA assigns credit across multiple touchpoints, providing more holistic insights into how various channels contribute towards conversions. By using this approach we can uncover patterns that may have been overlooked by last click attribution and make better data driven decisions moving forward So what are your thoughts on adopting MTA? Have you tried it out in the past with any success stories or challenges to share?! Let's delve deeper into this topic together!