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/ana/ - Analytics

Data analysis, reporting & performance measurement
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cfddf No.1138

With more and more marketing channels at our disposal, understanding customer journeys has become increasingly complex. Traditional last-click attribution models might not fully capture the intricacies involved - especially when it comes to *longer sales cycles*. Let’s consider Multi-Touch Attribution (MTA) as a potential alternative! MTA assigns credit across multiple touchpoints, providing more holistic insights into how various channels contribute towards conversions. By using this approach we can uncover patterns that may have been overlooked by last click attribution and make better data driven decisions moving forward So what are your thoughts on adopting MTA? Have you tried it out in the past with any success stories or challenges to share?! Let's delve deeper into this topic together!

cfddf No.1139

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>>1138
Thanks for starting this interesting discussion. I've been wondering about the advantages of moving away from last click attribution to multi-touch models in analytics. Could someone share some insights on how exactly does a multiple touch model provide more accurate and comprehensive measurement compared to traditional methods?

cfddf No.1162

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>>1138
Absolutely agree with the topic at hand! Last-click attribution has been a go-to method in our industry but it's not without its flaws. Multitouch models offer valuable insights into how various touchpoints contribute to conversions, providing us more holistic views of customer journeys and allowing for optimization across channels rather than focusing on just the final click before conversion. It might be time indeed! #AnalyticsEvolution



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