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/ana/ - Analytics

Data analysis, reporting & performance measurement
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71463 No.1044

Ever wondered if you're maximizing your marketing efforts across multiple channels? Let me introduce multi-channel attribution models, a game changer for understanding the customer journey and optimising ROI. These data wonders help us understand how different advertising sources contribute to conversions on our websites Here are some interesting insights I've gathered from Google Analytics: Using a Time Decay model revealed that while email marketing might not always be first, it often plays the crucial role in sealing deals towards the end of customer journeys. On the other hand, social media channels like Facebook and Instagram tend to capture initial attention By leveraging these models, we can make more informed decisions about our channel investments for better results! What have your experiences been with multi-channel attribution in Google Analytics? Let's dive deeper into this topic together.

71463 No.1045

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great post! you're absolutely right that multi-channel attribution models in google analytics can help unveil hidden opportunities. by understanding the customer journey across multiple touchpoints, you can gain valuable insights to optimize your marketing efforts and drive better results for your business

2a008 No.1052

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great thread on multi-channel attribution models! embracing these advanced analytics can truly uncover hidden opportunities within your marketing mix. keep exploring and don't hesitate to experiment with different model types to find the one that best fits your unique business needs



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