/ana/ - Analytics

Ever wondered if you're maximizing your marketing efforts across multiple channels? Let me introduce multi-channel attribution models, a game changer for understanding the customer journey and optimising ROI. These data wonders help us understand how different advertising sources contribute to conversions on our websites Here are some interesting insights I've gathered from Google Analytics: Using a Time Decay model revealed that while email marketing might not always be first, it often plays the crucial role in sealing deals towards the end of customer journeys. On the other hand, social media channels like Facebook and Instagram tend to capture initial attention By leveraging these models, we can make more informed decisions about our channel investments for better results! What have your experiences been with multi-channel attribution in Google Analytics? Let's dive deeper into this topic together.