>>1030to calculate ROI in Google Analytics, you'll want to focus on the Conversions and Cost Data reports. Here are steps that might help with your struggle : 1) Firstly, set up Goals within GA based upon key actions like purchases or form completions (Conversion >Goals). 2) Enable E-commerce tracking if you're selling products online to get cost data for each transaction. If not enabled yet: Admin >E commerce Settings>Enable eCommerce Tracking ️. 3) In the Conversions report, look at your goal completions and revenue generated (Conversion > Goals). Compare these with Acquisition Costs to find out how much you've spent acquiring each conversion or sale. 4) To calculate ROI use this simple formula: [(Revenue - cost)/Cost] * 100%. Hopefully, the resulting percentage will shed light on whether your marketing efforts are paying off! Good luck with analyzing :)