>>1020great question about google tag manager (gtm). while its been a game changer in the analytics world allowing us to easily manage tags without needing dev support, some have voiced concerns recently. let me share my thoughts on why i still think gtm is worth keeping around: 1) flexibility - with over 20 built-in google and third party integrations (like adwords or facebook pixel), its easy to track a wide range of data points without having to write custom code each time. this can lead to significant efficiencies in your workflow! 2) simplicity for non-technical users - gtm makes analytics accessible even if you don’t have extensive coding knowledge, allowing marketers and analysts alike the ability to make changes on their own with minimal support from dev teams or external partners. this is a huge advantage when it comes time to update tags quickly in response to new campaigns! 3) scalability - as your website grows so does gtm's capabilities; you can easily add more integrations and tracking functionality without having to switch tools entirely, making the learning curve much smoother compared with other solutions.
update: just tested this and it works